We appreciate your interest in supporting Reading Rainbow Live and our mission
to encourage a lifelong love of reading and a joy of creativity among our children.

There are two easy ways to contribute. You can either become a:

SPONSOR or a Rainbow Ambassador.
See below for details.


Every dollar donated will be utilized for the production and marketing of Reading Rainbow Live and will help us deliver on our commitment to provide engaging, joyful, and uplifting entertainment to kids around the country and the world. Reading Rainbow Live is a licensee and partner of Buffalo Toronto Public Media (WNED PBS), a 501(c)3.  If you’d like wiring instructions or to donate via any other means:
Become a Sponsor

We are also seeking institutional partners to support Reading Rainbow Live. Interested parties and entities can reach out to Executive Producer Steven Beer:
Become a Partner


Individuals, companies, and other entities are also invited to become
Rainbow Ambassadors,” to give the gift of Reading Rainbow Live to children by purchasing a group of tickets for our “Rainbow Fund.” Tickets contributed to the “Rainbow Fund” will be distributed to educators, schools, and kids who may not have the opportunity to enjoy Reading Rainbow Live. Your gift will have a tremendous impact on a child as they continue their lifelong journey of learning.

To become a Rainbow Ambassador, please contact us directly:
Become a Rainbow Ambassador